[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][x_custom_headline level=”h1″ looks_like=”h2″ accent=”false” style=”margin-top: 5px;”]How To Bridge “The Gap” With Content Marketing[/x_custom_headline][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”none” src=”https://ml8oehj77seq.i.optimole.com/LHTeNao-GuK3RSGs/w:auto/h:auto/q:auto/http://www.misguys.com/wp-content/uploads/H-Color-1000px.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;margin-top:-90px;”][x_gap size=”100px”][cs_text class=”cs-ta-left”][x_video_embed type=”16:9″ no_container=”true”][/x_video_embed]
Let’s say your company is in the business of selling nuts and bolts. Now, your nuts and bolts are really top notch. They’re made from stainless steel, come in 264 sizes, and even in 32 colours. Whatever it is that your customer needs – you can offer it.

BUT… no one really cares

No matter what you say, show, or do, no one seems interested in your nuts and bolts.

You made a beautiful brochure, website, and even a video talking about how great your products are. You then sent it around to where your customers can possibly find you and hear about you.

BUT… the world seems to be ignoring you completely. So, you fire your marketer because all the initiatives failed.

Why did they fail?

How to Bridge the Gap with Content Marketing - Marketing Minute
Because to the consumer, your marketing practices are outdated, unwanted, and nothing more than an annoyance. You are not bridging The Gap between your product and your audience.

What’s “The Gap”?

The Gap is NOT your product. It’s:

WHAT – you’re doing to help your prospect. What’s the problem?
WHY – you’re doing what you’re doing. Why nuts and bolts?
WHO – you are and how you contribute to make the world a better place.
WHEN – you can deliver when they need it the most.
HOW – you provide value to people’s lives.

Connect to bridge

Today, a good marketing strategy requires content that connects with your audience first.

Bridge The Gap. Watch how the world will start to pay attention to you, your brand, and your product. [/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 0px 0px 45px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px;”][x_line style=”border-top-color: hsl(35, 100%, 54%);border-top-width: 5px;”][/cs_column][/cs_row][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h2″ accent=”false” style=”margin-top: 35px;”]Like what you’re reading?[/x_custom_headline][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” style=”margin-top: 15px;”] Check out the latest in the Marketing Minute…[/x_custom_headline][x_gap size=”50px”][x_recent_posts type=”post” count=”3″ offset=”” category=”Marketing Minute” orientation=”horizontal” no_sticky=”true” no_image=”false” fade=”false”][x_gap size=”1.313em”][x_button size=”global” block=”false” circle=”false” icon_only=”false” href=”http://www.misguys.com/category/marketing-minute/” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””]SEE ALL MARKETING MINUTES[x_icon type=”hand-o-right” class=”mvn mls mrn”][/x_button][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px;”][x_line style=”border-top-color: hsl(35, 100%, 54%);border-top-width: 5px;”][/cs_column][/cs_row][cs_row inner_container=”false” marginless_columns=”true” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px;margin-top: 0px;”][x_custom_headline level=”h2″ looks_like=”h2″ accent=”false” style=”margin-top: 25px;”]Don’t miss a minute of it…[/x_custom_headline][x_image type=”none” src=”https://ml8oehj77seq.i.optimole.com/LHTeNao-GuK3RSGs/w:auto/h:auto/q:auto/http://www.misguys.com/wp-content/uploads/H-Color-1000px.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” style=”width: 40%;”][cs_text class=”cs-ta-center”]It’s a quick, action packed minute full of juicy information that comes once a week.
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